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Logo design and brand identity

Logo design and brand identity by wedesygn: logo construction, colour palette and typography

Logo design & brand identity from wedesygn

A strong brand identity helps customers recognise, trust and remember you. We design logos and complete visual identities that stay consistent across your website, social media, packaging and print.

Why brand identity matters

People decide within seconds whether a business looks credible. A clear, consistent identity makes you easier to recognise and trust, whether someone meets you on Instagram, on a shop shelf or on your website.

It also saves time and money later. When your colours, fonts and logo rules are written down, every new flyer, post or web page starts from the same system instead of from scratch.

What’s included

  • Logo design with primary and secondary versions
  • Colour palette and typography system
  • Brand guidelines: how to use your logo, colours and fonts
  • Business cards, stationery and social media templates
  • Packaging and label design
  • Logo files prepared for print and web

Our process

Logo design & brand identity: Discover

Discover. We learn about your business, audience, competitors and the feeling your brand should create.

Logo design & brand identity: Concepts

Concepts. We explore logo directions and show you the strongest ideas, with the reasoning behind each.

Logo design & brand identity: Refine

Refine. We develop the chosen direction with your feedback until it feels right.

Questions about logo design & brand identity

  • What is the difference between a logo and a brand identity?
    A logo is one part of a brand. A brand identity is the whole system around it: colours, typography, imagery style, layouts and rules for using them, so everything you publish feels like one brand.
  • Can you redesign my existing logo?
    Yes. We can refresh or fully redesign an existing logo, keeping what already works for your customers and improving what does not.
  • Do you design packaging and social media templates too?
    Yes. We can extend your identity to packaging and labels, business cards, stationery and social media templates, so it works everywhere you need it.